Drive new product commercialization in collaboration with cross-functional team members to ensure successful and timely commercialization of new products.
Serve as product line expert with a high degree of market, clinical, and competitive knowledge. Lead activities to gather, store, and disseminate information on competitive products.
Manage tradeshow presence and activity to maximize promotional impact, sales leads and ROI.
Author distributor newsletter to capture independent distributor mindshare and product sales.
Develop product positioning, messaging, marketing brochures, value analysis, and other sales tools to effectively communicate and drive marketing & sales efforts.
Manage website content and updates including increasing functionality and value.