Content Marketing Specialist
Hopkinton, MA
Arteriocyte Medical Systems, Inc. d/b/a Isto Biologics, in Hopkinton, MA, has an opening for a Content Marketing Specialist.
The Content Marketing Specialist plays a key role in developing and executing strategic marketing content that elevates the company’s brand, supports product awareness, and engages key audiences across multiple channels. This position collaborates closely with cross-functional teams to ensure all communications are on brand, compliant, and optimized for performance.
Working under the direction and guidance of the Marketing Director, the Content Marketing Specialist is responsible for:
More About Isto
Content Strategy & Calendar
- Develop and manage a comprehensive content calendar spanning digital channels, campaigns, and events.
- Track and report on content performance metrics to inform continuous improvement.
- Monitor industry trends and competitor activity to identify opportunities for timely and differentiated content.
Social Media
- Write and schedule posts for LinkedIn and Instagram to drive engagement and brand awareness.
- Collaborate with internal stakeholders to amplify company updates and leadership perspectives.
- Adapt and repurpose content for multiple formats (e.g., social, blog, email, video snippets).
Blog & Website
- Write and edit blogs and website copy focused on education, innovation, and company initiatives.
- Ensure web content is optimized for SEO and aligned with marketing campaigns.
- Partner with marketing, clinical, and sales teams to translate technical insights into accessible, compelling content
Email Marketing
- Develop and refine promotional, educational, and nurture email campaigns.
- Manage a recurring company newsletter highlighting relevant product and industry updates.
- Track email performance and recommend data-driven improvements.
Analytics & Optimization
- Develop and refine promotional, educational, and nurture email campaigns.
- Manage a recurring company newsletter highlighting relevant product and industry updates.
- Track email performance and recommend data-driven improvements.
Graphic Design
- Assist in the creation and updating of marketing collateral such as brochure and sales aids.
- Design and format presentation decks for meetings, trainings, and presentations.
Required Education and Experience
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 1–2 years of content marketing experience; experience in medical device, pharmaceutical, or healthcare marketing preferred.
- Strong writing and editing skills with an understanding of brand voice and regulatory compliance.
- Familiarity with CMS platforms (e.g., HubSpot, WordPress) and marketing automation tools.
- Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Microsoft PowerPoint.
- Excellent organizational and project management skills with the ability to manage multiple priorities.
Compensation:
- $62,000-69,000/year
Schedule:
- Full-time
- Hybrid role (Hopkinton, MA 3x a week + Remote)
Interested in applying?
Submit your resume and cover letter to careers@istobiologics.com